Not All Moroccan Carpets are the Same: The Berber Handicraft Difference

Ever found yourself wondering why some Moroccan carpets feel luxuriously plush while others seem... basic? Let’s talk about what makes a truly exceptional Moroccan rug, and why these differences matter when you’re investing in a piece for your home.

Quality You Can Feel

Let’s start with what you’ll notice the moment you touch one of our rugs: the wool. We source premium Atlas Mountain wool, known for its long, strong fibers that create that incredibly soft, plush feel under your feet. Many other Moroccan rugs use cheaper, shorter-fiber wool that pills easily and loses its shape over time. Explore our wool rug collection to experience this difference yourself.

The Knot Count Difference

This is something which most sellers will not tell you: the density of the knots in a Beni Ourain or Moroccan rug matters a lot.
Our craftsmen are able to create between 8,000 to 9,000 knots in a square foot thus giving that dense and luxurious pile that mimic the feel of walking on clouds.
Most of the ordinary Moroccan rugs on Etsy have 2,000 less knots number per of square knots foot resulting in a thinner, less durable rug that starts showing wear paths quickly.

Original Designs vs. Copies

We create our own designs, drawing inspiration from traditional Berber symbols while innovating new patterns. Unfortunately, it’s become common in the market to see our unique designs copied and mass-produced with lower-quality materials and craftsmanship. When you choose our Berber rugs, you’re getting an original piece, not a replica. Check out our custom Moroccan rugs for one-of-a-kind designs.

The Time Investment

Quality can’t be rushed. Each of our Berber rugs takes 3-4 weeks to complete, with artisans carefully selecting wool qualities for different parts of the design. Many other manufacturers rush production to 1-2 weeks, using uniform wool quality that doesn’t consider the rug’s specific needs.

Real Durability

A well-made Moroccan rug should last generations. Our dense weave and premium wool mean your rug will maintain its shape and beauty for decades. Lesser-quality rugs might look similar at first, but they’ll start showing their true nature within months – losing shape, developing bare spots, and failing to bounce back after furniture compression.

The Investment Worth Making

Yes, our rugs cost more than regular Moroccan rugs. But consider this: would you rather buy a rug that needs replacing in a few years, or invest in one that:

• Maintains its plush texture for decades
• Features original designs, not copies
• Uses the finest Atlas Mountain wool
• Has superior knot density for better durability
• Is crafted by artisans who take pride in their work

The Truth About Moroccan Berber Rugs

Not all the Moroccan rugs are the same. The difference lies in the details such as the type of wool used, number of knots per square inch, the design and the hours put into it. These aren’t just marketing points – they are the real factors which define whether the rug you bought will be a valuable asset or a simple interior detail. Your home deserves the best.
Take a rug that is made to last and not only to be marketed.