Our story

Founded in the heart of Morocco, Berber Handicraft is a brand deeply rooted in the rich tradition of crafting exquisite rugs. Our artisans have passed down their skills through generations, preserving the authenticity of Moroccan craftsmanship in its true form. Inspired by our Moroccan heritage, we create rugs that reflect the essence of Moroccan culture, seamlessly blending time-honored techniques with contemporary designs.

At Berber Handicraft, every rug is meticulously handcrafted by skilled artisans who pour their expertise and passion into each piece. Our commitment to maintaining the highest standards of artisanal excellence is evident in every step of our process. From selecting the finest wool to intricately designing patterns, quality and attention to detail are paramount. This dedication ensures that each rug is a masterpiece, destined to adorn homes with elegance and charm.

As stewards of the environment, we prioritize sustainability throughout our manufacturing process. We responsibly source our materials, using natural fibers and dyes to minimize our environmental impact. We also strive to reduce waste and energy consumption in our production methods, maintaining a steadfast commitment to sustainable practices. Our goal is to create beautiful rugs that are not only exquisite but also environmentally friendly.

Our diverse range of designs draws inspiration from the rich cultural tapestry of the Berber world. From intricate Berber patterns to contemporary geometric motifs, each design tells a unique story. We believe that rugs have the power to transcend borders and connect people through shared experiences of beauty and craftsmanship. Committed to cultural exchange and global mindfulness, we create rugs that enrich homes with warmth and character, resonating with individuals from all walks of life.