Tribal Moroccan Rug Styles: From Atlas Mountains to Coastal Towns

Types of moroccan rugs

The geographically vast country of Morocco, with its snow-covered mountains and sun-drenched coasts, has deeply influenced the approach to Berber rugs making. Each region has its own identity, sharing its history through patterns, colors, and techniques developed by skilled artisans over centuries.

The Highness of High Atlas: Meeting the Beni Ourain People

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In the snow-covered peaks of the High Atlas Mountains, where villages sit among frosty landscapes, Beni Ourain weavers craft some of the finest Moroccan rugs. These rugs are known for their light, undyed wool tones and dark geometric motifs. The wool, sourced from sheep raised at high altitudes, is exceptionally soft yet durable, improving with age.

The patterns of Beni Ourain rugs are simple and symbolic. Diamonds represent mountain peaks, while zigzag lines symbolize roads connecting villages. Each handmade rug showcases slight variations that reflect the individuality of the weaver and their tribal heritage.

Middle Atlas Treasures: The Legacy of Azilal

In the Middle Atlas region, Azilal rugs stand out with their vibrant colors and unique patterns. Dyed with natural pigments from plants, minerals, and insects, these rugs feature asymmetrical designs that combine geometric shapes with Berber symbols, making each rug a visual story.

The wool used for Azilal rugs is of exceptional quality, derived from sheep raised in this region. The artisans have mastered processing techniques that result in wool that is both strong and gentle to the touch.

Boujaad Heritage: Rhythms in Wool

pink Boujaad rug

Boujaad rugs are renowned for their striking colorful patterns arranged in sequential designs. The artisans, influenced by their love of music, create pieces with rhythmic visual elements. These rugs feature natural colors, ranging from vibrant to pastel hues that ripple across the fabric.

Coastal Influences: The Atlantic’s Effect

In Morocco’s coastal regions, the approach to rug-making reflects the lighter, breezier climate. The patterns are more delicate, the weaving is finer, and the colors are softer, inspired by the misty blues of the early morning sky and the golden hues of sunset. These coastal rugs embody the serene atmosphere of the oceanfront.

The Sahara’s Edge: The Tuareg Factor

Selling moroccan rugs in sahara

On the edge of the Sahara Desert, the Tuareg people have been weaving traditional rugs for centuries. These rugs feature large areas of solid color, often with minimal yet impactful designs, capturing the essence of the desert's vast, open landscapes.

Modern Preservation of Ancient Crafts

Making Moroccan rugs

Today, Moroccan artisans continue to preserve traditional techniques while adapting them for contemporary needs. Whether it’s a soft Beni Ourain rug or a vibrant Azilal piece, each rug carries the legacy of its region. The wool is processed naturally, the knots are crafted by hand, and the designs remain timeless, unchanged for generations.

Each regional rug style reflects its origins, from the snow-covered peaks of the Atlas Mountains to the sunlit coasts. Recognizing the hallmarks of authenticity—such as natural colors, handmade knots, and unique "flaws"—is key to appreciating these pieces. These imperfections are a testament to the craft's handmade nature, connecting the rug to its cultural roots.

The Beauty of Regional Differences

From the minimalist elegance of Beni Ourain rugs to the vibrant storytelling of Azilal designs, Moroccan rugs celebrate the diversity and beauty of regional craftsmanship. Each hand-knotted piece is not just a stunning addition to your home but a living piece of Moroccan heritage.

To understand the magic of our vibrant Berber rugs, explore the secrets behind our natural vibrant dyes

Moroccan Rugs FAQ


  • Yes, always. Every rug we offer is woven by hand on traditional looms in the Atlas Mountains. No shortcuts, no machines — just real artisans keeping their craft alive. The tiny variations in pattern and weave? That’s the beauty of a handmade piece, not a flaw.
    Meet the Makers

  • Think of it like this:

    • Berber rug → any rug woven by Morocco’s Berber tribes.
    • Moroccan rug → the wider category, covering Berber, kilim, flatweave styles.
    • Beni Ourain rug → a specific type, ivory wool with minimalist diamonds, soft and timeless.
      Each name tells part of the story.

  • Easily. That’s why designers love them.

    • Quiet luxury → ivory Beni Ourain rugs under walnut tables and linen sofas.
    • Dopamine décor → bold Azilal or Boujaad rugs that pop with color and texture.
    • Minimalist homes → clean checkered rugs for crisp or engraved textures without playing with colors like our Scale collection, for modern rooms.
      One tradition, endless styles.

  • Yes. They’re made with natural wool, hand-spun yarn, and small-batch dyes. When you buy from us, you’re supporting cooperatives, fair wages, and keeping Moroccan traditions alive.

  • Decades. With a little care, your Berber rug will outlast trends and maybe even become a family heirloom. Wool is naturally strong, stain-resistant, and soft underfoot — built for real living.

    • Shedding: A little at first. It’s just loose wool fibers working themselves out. It calms down with time (around 2 weeks).
    • Smell: You might notice a faint lanolin scent — that’s the natural oil from sheep’s wool. It fades quickly and reminds you it’s the real thing.
  • Absolutely. at your desired size, colors, even the motifs. We’ll weave it from scratch and ship it to you. Custom means it’s yours alone.
    Start creating your rug

    • Vacuum gently (no roller brush).
    • Rotate it every few months.
    • Dab spills with mild soap and water.
    • Send it to a wool rug specialist if you want a deep clean.
      Simple care, long life.

    Our complete care guide