Ever found yourself wondering why some Moroccan carpets feel luxuriously plush while others seem... basic? Let’s talk about what makes a truly exceptional Moroccan rug, and why these differences matter when you’re investing in a piece for your home.
Quality You Can Feel
Let’s start with what you’ll notice the moment you touch one of our rugs: the wool. We source premium Atlas Mountain wool, known for its long, strong fibers that create that incredibly soft, plush feel under your feet. Many other Moroccan rugs use cheaper, shorter-fiber wool that pills easily and loses its shape over time. Explore our wool rug collection to experience this difference yourself.
The Knot Count Difference
This is something that most sellers will not tell you: the density of the knots in a Beni Ourain or Moroccan rug matters a lot.
Our craftsmen can create around 2100 knots in a square foot which is 20 000 per square meter thus giving that dense and luxurious pile that mimics the feel of walking on clouds.
Most of the ordinary Moroccan rugs on have 50% fewer knots number per square knot foot resulting in a thinner, less durable rug that starts showing wear paths quickly.
Original Designs vs. Copies
We create our designs, drawing inspiration from traditional Berber symbols while innovating new patterns. Unfortunately, it’s become common in the market to see our unique designs copied and mass-produced with lower-quality materials and craftsmanship. When you choose our Berber rugs, you’re getting an original piece, not a replica. Check out our custom Moroccan rugs for one-of-a-kind designs.
The Time Investment
Quality can’t be rushed. Each of our Berber rugs takes 3-4 weeks to complete, with artisans carefully selecting wool qualities for different parts of the design. Many other manufacturers rush production to 1-2 weeks, using uniform wool quality that doesn’t consider the rug’s specific needs.
Real Durability
A well-made Moroccan rug should last generations. Our dense weave and premium wool means your rug will maintain its shape and beauty for decades. Lesser-quality rugs might look similar at first, but they’ll start showing their true nature within months – losing shape, developing bare spots, and failing to bounce back after furniture compression.
The Investment Worth Making
Yes, our rugs cost more than regular Moroccan rugs. But consider this: would you rather buy a rug that needs replacing in a few years, or invest in one that:
- Maintains its plush texture for decades
- Features original designs, not copies
- Uses the finest Atlas Mountain wool
- Has superior knot density for better durability
- Is crafted by artisans who take pride in their work
The Truth About Moroccan Berber Rugs
Not all the Moroccan rugs are the same. The difference lies in the details such as the type of wool used, number of knots per square inch, the design, and the hours put into it. These aren’t just marketing points – they are the real factors that define whether the rug you bought will be a valuable asset or a simple interior detail. Your home deserves the best.
Discover also our guide about the difference between handmade and machine-made rugs!
